The project kicked off with a focus group presentation and 1-on-1 interviews. We distilled insights into six user stories that would improve the user experience as well as increase traffic and downloads per day.

Early solutions sets explored three groupings based on tools, personas and workflows as the main categories for App filtering.

Working within the parameters established by the web development team, I created a series of wireframes used for rapid visualization of App grouping.

Wireframes were reproduced into low fidelity click-through mock-ups and were used at subsequent focus groups as a way to validate and challenge their notions of the already existing App store.

Before and after images of the App store. Both daily downloads and the number of trial-to-sale conversions increased significantly after the changes were implemented.