Pure Storage Industrial Design

Swift+ Creative was the first Industrial design agency to work with Pure Storage and was influential in developing their industrial design language to compete with Network storage giants such as NetApp, Dell and EMC.

Concept rendering of bezel facia and hard drive enclosures
(modeled in Rhino – rendered in Keyshot)

Initial concept sketches chosen by Pure Storage for further development
(marker and paper)

Ideation sketches
(Pen and paper)

Ideation sketches
(Pen and paper)

Ideation sketches
(Adobe Illustrator/Photoshop)

Concept rendering of bezel facia
(modeled in Rhino – rendered in Keyshot)

Concept rendering of hard drive enclosures
(modeled in Rhino rendered in Keyshot)

Concept rendering rear i/O panel
(modeled in Rhino – rendered in Keyshot)

Language exploration
(modeled in Rhino – rendered in Keyshot)

Ventilation pattern sketches
(pen and paper)

Assembly scheme and badge concepts
(modeled in Rhino – rendered in Keyshot)

Concept proposal
(modeled in Rhino – rendered in Keyshot)

Concept proposal
(modeled in Rhino – rendered in Keyshot)

Concept proposal
(modeled in Rhino – rendered in Keyshot)

Concept proposal
(modeled in Rhino – rendered in Keyshot)